Fonts and Colors
Following these guidelines will ensure your project aligns with KU's strong and cohesive visual identity.
Fonts
The KU Brand Center describes the best ways to use a variety of approved serif and sans serif fonts. Approved fonts include Roc Grotesk, Moret, Freight Pro and Halyard. If Roc Grotesk and Moret are not available to you, approved alternate fonts include Arial and Palatino.
Colors
Crimson and blue have long been the identifying colors for the University of Kansas. KU's secondary palette feature colors like sky, steam and tallgrass that reflect and complement the university’s history as an institution of soaring ambition and creativity.