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Fonts and Colors

Following these guidelines will ensure your project aligns with KU's strong and cohesive visual identity.


The KU Brand Center describes the best ways to use a variety of approved serif and sans serif fonts. Approved fonts include Chronicle, Freight Pro, Gotham and Halyard. If Chronicle and Gotham are not available to you, approved alternate fonts include Raleway, Arial Narrow and Times New Roman. 

KU fonts


Crimson and blue have long been the identifying colors for the University of Kansas. KU's primary and secondary palettes offer an extended range of colors to provide a fresh, modern feel while retaining the history and prestige of the university. 

KU color palette

University of Kansas Medical Center

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