quotation marks (" ")
For direct quotations: To surround the exact words of a speaker or written when reported in a story: "I have no intention of writing a new style guide." "I cannot object," he said, "to the way she used quotation marks." She said, "This is by far the best style guide I've ever seen."
Running Quotations: If a full paragraph of quoted material is followed by a paragraph that continues the quotation, do not put close-quote marks at the end of the first paragraph. Do, however, put open-quote marks at the start of the second paragraph. Continue in this fashion for any succeeding paragraphs, using close-quote marks only at the end of the quoted material.
If a paragraph does not start with quotation marks but ends with a quotation that is continued in the next paragraph, do not use close-quote marks at the end of the introductory paragraph if the quoted material constitutes a full sentence. Use close-quote marks, however, if the quoted material does not constitute a full sentence.